When it comes to video, nothing beats original content. That may be the case; it’s not always possible or practical for businesses to invest time in creating their own. With the rising costs of original video content, many companies turn to stock videos for their marketing needs. Stock video is a perfect method to add high-quality videos to your marketing without breaking the bank or spending hours editing footage. 

In a world where people are increasingly time-strapped and attention-scarce, using stock video in your marketing can be a great way to capture your audience’s attention quickly and easily. Here are seven tips for doing it well.

Keep it short and sweet.

The ideal length of your stock video is 30 seconds or less to hold an audience’s attention and tell a complete story. Make sure the footage you choose fits this parameter by being short enough for viewers’ interest but containing all relevant information about what they need to know.

Make it relevant.

Your stock video should be able to resonate with your target audience and help them understand you better. Try choosing footage that will appeal to more than just the typical business stuff, like landscapes or people doing their daily tasks!

Use it sparingly.

With the proper editing, stock video can be an excellent way to add production value and create professional-looking videos. The great thing about stock video is that you don’t need any actual footage, just some stills in high quality. It’s essential to use it sparingly, though, because overdoing its usage can take away the value of what makes an engaging story or message. It should only serve as a tiny part of your overall content strategy. 

Choose the proper footage.

You may have gathered that not all stock footage is created equal. The proper footage can make or break your business, so choose wisely! The wrong type of video for the job might give you more headaches than help. The right kind can tell your story and support the message you want to get across. 

Businesses should always research which stock media will work well with them specifically since there are several options to choose from when searching – but many different styles exist depending upon your industry (elevator company? or architecture firm?).

Keep it consistent.

Make sure that your stock video fits in with the rest of your content and branding. Use your video’s same fonts, colors, and visual style as your other marketing materials.

For the best possible results, ensure that your stock video fits with all of our other content and branding. We recommend using fonts identical to what you see on social media pages or website designs. Stay away from too much color usage (pastel shades work best) and photography styles- these two factors may confuse people when trying to watch an instructional clip that has nothing whatsoever related!

Add your spin.

The most important thing to remember is that you are the creator of your own story. You can use graphics and music in any way imaginable, resulting in a more personalized video for yourself or clients who see it!

Have fun!

Producing video content shouldn’t feel like a burden. That’s why we have stock videos for you to use! Have some fun with your tone of voice, and make sure not to take yourself too seriously when adding production value in an easy way that won’t break the bank or put unnecessary stress on anyone.

Choose one of the best sources of free stock videos 

Veed | Stock Videos

VEED is the best place to find high-quality, free stock video footage and clips. Great and talented creators have shared many beautiful and exciting videos in your projects. VEED has something for everyone, whether you need footage for a commercial, a short film, or to add visual interest to your website. A simple search engine makes it quick and easy to find the ideal video clip for your needs. Why not give it a shot? You will not be let down.

Why use Stock videos for your marketing?

Stock video is cost-effective and easy to find 

Stock video is cost-effective and easy to find. You can find high-quality footage of almost anything you can imagine, and many different websites offer stock video footage. Stock video is a great way to add visual elements to your marketing videos, and it’s a cost-effective way to get high-quality footage.

One thing to keep in mind when using stock video is that you should make sure the footage matches the tone and style of your other videos. If your other videos are high-quality and polished, you’ll want to use high-quality stock footage. If your other videos are more informal and fun, you can use lower-quality footage.

Using stock video can help you create videos that are both high-quality and affordable. 

Adding stock video to your marketing can help you stand out from the competition. Using exciting and engaging footage can capture your audience’s attention and keep them engaged. This can help you attract new customers and boost sales.

There are many different stock video providers so that you can find the perfect footage for your needs. Be sure to choose a provider that offers high-quality videos that are both creative and professional.

When using stock video in your marketing, consider your audience and what will appeal to them. Use exciting and engaging footage to capture their attention and keep them engaged. This can help you attract new customers and boost sales.

Stock video is a great way to add excitement and professionalism to your marketing efforts. You can create a compelling message that will engage your audience using high-quality footage. Be sure to choose a provider that offers various videos to suit your needs.


With video content becoming an increasingly important part of online marketing, it’s more important than ever to find ways to produce high-quality videos without spending a fortune. Stock video can be a great way to do that, and using the right stock video site can save you time and money. We hope our tips have helped you find the best stock video for your needs.

Categories: Marketing