What is the cloud?

The term cloud is used to define a global network of servers, and each of these servers has its own set of unique functions. The cloud does not refer to a physical body; it is instead a network of servers located all around the globe. These remote servers are connected and operate together as one ecosystem. The servers that make the cloud are designed to manage and store data and run applications. Apart from that, these can also deliver content or services such as webmail, streaming videos, social media, or office productivity software. With the help of the cloud, you can now access data and files online by using a device that is connected to the internet. Unlike using a personal computer that can be accessed only at a specific place, the cloud enables you to access different information anytime you want and from anywhere.

There are four different ways of deploying cloud resources that businesses can use. These services are public cloud, private cloud, hybrid cloud, and community cloud. A public cloud is one that shares and offers resources and services to people with the help of the internet. Private cloud is not shared; this cloud provides services via a private internal network that is usually hosted on-premises. In the case of a hybrid cloud, services are shared between private and public clouds based on their purpose. Lastly, a community cloud is one in which resources are shared only between organizations, for instance, governmental organizations.

What is cloud playout?

Playout technology is used to broadcast media content to targeted audiences. These services allow content creators to quickly and reliably connect with their audience through multiple platforms. Users can also access numerous broadcasting channels through playout services and stream their content to devices such as desktop, mobile, and tablet devices.

cloud playout solution makes use of the huge storage and processing power available in the cloud. It allows you to effectively manage your programs, playout TV shows, and other types of video content on a set schedule. It enables the users to generate and manage a playlist of commercials, programs, public service announcements, and other content stored on the cloud servers. All of these can be done easily with the help of your laptop, computer, or mobile that has proper internet connectivity to connect it to the cloud.

In addition to that, you do not have to worry about finding the right hardware video infrastructure or encoder to playout video content for different types of devices. That is why it can be said that cloud-based playout is a better alternative to running software playout on-premise.

If you use a computer for playout services, it means you are solely responsible for the security, maintenance, internet connectivity, and uninterrupted power. But in the cloud, all these concerns are solved by the cloud service provider. These providers use experienced IT professionals to address such issues. With the increase in the number of channels, it can become a tedious job to manage everything with on-premise equipment; that is why cloud tv playout is a reliable alternative to all other playout options.