Just about every new business has to create a mission and vision statement, or an MVS for short. Some of those companies don’t really see the point in creating one, and wonder why it’s such a big deal. It’s because this document represents your goals for your business as well as how you are going to get there. If it is created properly, it could also help you make decisions that will help you grow.

We have narrowed it down to a few tips for writing your own mission and vision statement.

A vision statement defines the end goal for your company

A vision statement defines the end goal for your company. It is a clear, concise and focused phrase that describes where you intend to be in the future. You write it without taking into account any obstacles that you might encounter on your way, let alone financial limitations or workforce size. A vision statement is what guides you towards your goals and enables you to overcome any hurdles and figure out ways to deal with any issues that might come up on the way.

A mission statement reveals the purpose of your business

A mission statement defines the company’s business, its objectives and its approach to reach those objectives. A mission statement is focused on the potential internal audience of a company’s purpose — the employees and investors.

The ideal length for a mission statement is one to two sentences long. For some businesses, this length works well because they are able to explain themselves very succinctly. However, it’s not uncommon for a mission statement to be longer than two sentences, especially if there are different parts of the mission that need explaining in detail.

How a mission statement helps your business?

At first glance, a mission statement may seem like an unnecessary and self-serving formality. But when you dig deeper, you realize that it’s a valuable resource for your business and for the people who work within it.

A good mission statement can help you keep your business focused, stay on track and grow successfully. When you define your mission, it helps you make decisions in line with your core values. It also lets employees know exactly what they’re expected to contribute to the company and how they’re expected to do it.

How a vision statement helps your business?

You can’t lead people to a destination you haven’t planned. A vision statement is a declaration of an organization’s objectives, intended to guide its internal decision-making. A vision statement is not limited to business organizations and may also be used by non-profit or governmental entities.

A vision statement, on the other hand, is a document that declares the long-term aspirations of an organization. It talks about what the company wants to become and where it wants to go. Having a clear vision statement will ensure that everyone in your team understands your company’s strategies and goals.

Without a strong vision statement, it would be difficult to inspire and motivate employees. In many ways, the vision statement is like having a north star that guides and allows you to navigate through the difficulties along the way to success. If you have something to look forward to and work towards, it would be easier for you to get through all the challenges that come your way

A good vision statement should be short, simple, specific to your business, leave nothing open to interpretation. It should also have some ambition

The most effective vision statements have four characteristics: They’re short enough to memorize; they contain powerful metaphors; they focus on market dynamics; and they’re internally consistent.

Mission statements should change as you grow

Mission statements are often confused with vision statements, but they’re not the same thing. Mission statements describe why your company exists, while visions describe where you want to be in the future. The two need not contradict each other, and in fact should work together to form a cohesive business.

Mission statements tend to be more static than visions, which should change as you grow. For example, if your mission is “to make $1 billion in revenue,” you’ll have a hard time achieving that goal because it’s so specific. That said, there are many good reasons to set concrete financial goals — just make sure you create a separate vision statement that doesn’t limit your opportunities.

Your vision and mission statements are a way to communicate

Your vision and mission statements are a way to communicate with employees, customers, and potential customers about your values and goals. A strong mission statement brings your essence into focus so it is crystal clear who you are, what you do, and why you do it. Well-crafted, vibrant mission and vision statements will motivate your team or organization toward a common goal and serve as the benchmark for decision-making.

Writing a mission statement for your small business is important because it helps build commitment to shared objectives within your team. If done well, it should inspire people to work together to achieve the company’s goals. It also has the power to draw in customers who believe in what you believe in.


Your business and creative vision are your driving force, but how do you communicate what you want to achieve with the people around you? Mission and vision statements are one of many ways to share your goals with employees. Having nothing on paper may leave employees wondering why they are working so hard, or worse, operating in complete blind faith. Be sure to create a mission and vision statement that light the path for your business and work towards it every day.

Categories: Business